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WWW.RAEVBIKES.COM

RAEV Bikes, a relatively new company in the EV industry, made its debut in the market in 2023. RAEV Bikes is a company that is passionate about creating ebikes that are not only stylish but also functional. Their bikes are designed to be ridden with ease and comfort, making them perfect for those who love to explore the outdoors. As a new company, RAEV Bikes sought to establish its brand through social media marketing, build a community, and leverage the power of Meta Advertising and email marketing.

Our approach was to first focus on the largest platforms where most of their target audience spends the most time. Then, we sought to gain a competitive advantage and establish our credibility by building a community for the brand. Finally, we utilized personalized email marketing strategies to cultivate customer relationships and drive conversions.

Facebook Advertising

Goals

With the goal of increasing revenue and attracting new customers, RAEV Bikes, a young company, sought to harness the power of Meta technologies.

Goals

With the goal of increasing revenue and attracting new customers, RAEV Bikes, a young company, sought to harness the power of Meta technologies.

To achieve this, a full-funnel strategy was executed across all placements. Broad targeting techniques were utilized for brand awareness and sales prospecting campaigns, while engagement campaigns were employed to engage interest-based and existing audiences. And retargeting campaigns were focused on conversion. Four (4) separate ad accounts were used to segment the target audiences from the US and Canada while the other 2 served as a backup. Advantage campaign budget optimization was implemented in all instances to maximize results.

Dynamic creatives featuring multiple User-Generated Contents (UGC) of our products with personalized copy based on campaign segmentation was leveraged across all campaigns. The use of UGC as ad creatives yielded better results compared to basic product photos.

Success

These efforts resulted in a significant boost in brand awareness. Within just 5 months, we generated an impressive 863 units sold, resulting in a total of 1.6M in Meta Ads Revenue. The return on ad spend (ROAS) was an outstanding 5.11X.